|
- Customer
Satisfaction
The Competitive Edge
- Service
Strategy and Structure
Link Customer Satisfaction and Business
Success
- Managing
Service Education
- Everyone
Has 2 Jobs
Building Cooperation and Teamwork
- 5
Steps to Customer Satisfaction
for Small Volume Builders Who Have Little
Money, Less Time, and Absolutely No Personnel to Devote to Service
- Aligning
Customer Expectations
Tell the Truth, Sell the Trust
- Meetings
with Clients
Satisfaction and Control through Communication
- Would
You Buy this House?
Quality Management for the Real World
- For
Superintendents Only
Customer Service for the Field
- Psychology
of Orientation
Strategies for Earning Buyer Satisfaction at Delivery
- New
Home Warranty Service
Results = Satisfaction
- Partners
in Service
Getting the Best from Your Trades
- The
Service Call
Standards, Policies, and Procedures for Warranty Repair Appointments
- Front
Line Communication Skills
Talking, Writing, Phoning, Faxing, and Emailing Customers
- In
a Word--"No"
Enforcing Boundaries, Retaining Goodwill
- Service
Protocols
Positive Responses to Negative Customer Comments
- Degrees
of Difficulty
Working with Customers Who Nag, Threaten, Wheedle, and Whine
- Time
Management
Greater Productivity, Less Stress, Happier Customers
- Customer
Service Judgment Calls
Breaking Your Rules, Standing Your Ground
Customized
Training.
Customer
Satisfaction
The Competitive Edge
| Suggested
Audience-- |
All
Personnel |
| Schedule-- |
6
hours |
Designed
for companies looking for a comprehensive program, this overview
course begins with an update on consumer trends and research, then
covers current best practices in the home building industry. You'll
review the pros and cons of common and uncommon procedures and hear
practical hints your staff can put to use immediately. Handout materials
include dozens of sample forms and letters. Topics covered include--
- Introduction:
Why Care about Service?
- Customer
Trends and Research
- Management's
Role
- Quality
Management
- Aligning
Expectations
- Managing
the Process
- Homeowner
Orientation
- Warranty
Service
- Trade
Contractor Service
-
Customer
Feedback
Return to top
Service
Strategy and Structure
Link Customer Satisfaction and Business Success
| Suggested
Audience-- |
Management |
| Schedule-- |
6
hours |
Service
Strategy and Structure is a dynamic three-part class that will help
your company stand out in a crowded marketplace. Designed for busy
executives who want to establish a first rate service program within
their organizations, this course defines the structure and personnel
policies you need to have your company's service program up and
running in record time. (Note: This class is an excellent follow
up to a Customer Service Assessment.)
Part
1 - Service Strategy
We begin by defining the context and challenges of achieving customer
satisfaction, and identifying your company's strategy for responding.
- Changing
Consumer, Changing Roles
- What
Is a Satisfied Customer Worth?
- Where
Does Service Fit in Your Business Plan?
- Current
Best Practices
- Communicating:
Meetings and Reports
- Monitoring
Results: Feedback
Part
2 - Service Policies & Procedures Manual
Translating your strategy into seamless performance requires blending
of the sales process with construction and warranty activities.
Well-planned, written procedures can eliminate wasted effort and
increase productivity and buyer satisfaction.
- Benefits
- Content
- Format
- Reference
- Revisions
Part
3 - Managing Service Talent
No system or set of procedures is so clever that it is self-propelled.
Your people make it all work. Develop the full potential of your
employees, reduce turnover, and create client satisfaction by managing
your company's service talent effectively.
- How
Many, Doing What, and Where?
- Hire
for Customer Satisfaction
- Employee
Manual
- New
Employee Orientation
- Training
and Cross Training
- Incentive
Programs
- Performance
Reviews
-
Managing
Service Education
| Suggested
Audience-- |
Management,
Human Resources, and In-House Trainers |
| Schedule-- |
4
hours |
Studies
have shown that 67 percent of the customers a company loses to competitors
are lost because of one incident with one person. Staff challenges
include attitude, systems, and knowledge. Whether your company has
30 or 300 employees, front line training in communication and procedures
is a critical element for your success. This seminar provides a
framework for organizing training as an integral part of your business
plan-one that produces the results you seek: a staff that gets the
job done when it comes to customer satisfaction.
- Needs
Assessment
- Orienting
New Employees
- Company
Certification Programs
- Tapping
Outside Resources
- In-House
Training Sessions
- Curricula
- Course
Preparation
- Presentation
- Coaching
Everyone
Has 2 Jobs
Building Cooperation and Teamwork
| Suggested
Audience-- |
All
personnel |
| Schedule-- |
3 hours |
Do sales
and construction disagree about change order cut offs? Are start
packages incomplete? Do your warranty personnel complain that they
get no respect? Is everyone angry with accounting? A company's culture
shows through to customers and associates. After identifying internal
customer relationships and how support systems succeed (or fail)
in meeting expectations of company personnel, this class presents
practical tips and techniques to achieve a healthy company culture
and effective service for all customers-internal or external.
- Natural
Enemy Syndrome
- Communication
Pyramid
- Internal
Customer Expectations
- Third
Party Customers
- Meetings
that Matter: Return on Time Invested
- Teams:
Leaders and Participants
5
Steps to Customer Satisfaction
for Small Volume Builders Who Have Little Money, Less Time, and
Absolutely No Personnel to Devote to Service
| Suggested
Audience-- |
Owner
and personnel of small volume companies |
| Schedule-- |
4
hours |
In small
firms, resources are limited and good intentions are often mangled
under the wheels of bumper-car schedules in today's busy world.
Replacing reactive habits with planned systems allows small volume
builders to transform chaos into a predictable process. This streamlined
program provides no nonsense procedures and copy-ready forms to
get your service program running quickly and effectively.
- Secrets
to Balancing Realities and Resources
- Align
Customer Expectations
- Managing
the Process
- Delivering
New Homes with Style
- Controlling
Warranty Service
Aligning
Customer Expectations
Tell the Truth, Sell the Trust
| Suggested
Audience-- |
Management,
Sales, Construction, Warranty |
| Schedule-- |
3
hours |
Salespeople
create customers' expectations, then construction and warranty reinforce
those expectations. The challenge is to build trust with forthright
and consistent information while maintaining the home buyers' enthusiasm..
This course examines techniques and tools builder personnel need
to manage customer expectations in proactive and positive ways.
Topics include--
- Home
Buyer's Mental Scrapbook
- 7
Principles for Aligning Expectations
- Tools
and Opportunities: Teachable Moments
- What
Expectations? Product, Process, Service
- Homeowner
Manuals
- Preconstruction
Conference
- Pre
Drywall Tour
- Orientation
- Transition
from Buyer to Owner
- Warranty
Service
Meetings
with Clients
Satisfaction and Control through Communication
| Suggested
Audience-- |
Management,
Sales, Construction, Warranty |
| Schedule-- |
4
hours |
Buyer
involvement during construction of a new home is a given. Successfully
managing that involvement requires planning. This class takes the
mystery out of achieving customer satisfaction during the building
process, balancing buyer involvement with builder control of operations.
This entertaining class deals with the real world, providing-
- Clear
analysis of the purposes of each home buyer meeting
- Identification
of typical administrative issues and how to resolve them
- Guidelines
for preparation that ensures successful meetings
- Proven
techniques for conducting client meetings
- What
to communicate to buyers at each meeting
- Detailed
checklists, meeting agendas, and useful forms
Would
You Buy this House?
Quality Management for the Real World
| Suggested
Audience-- |
Construction,
Warranty |
| Schedule-- |
3
hours |
Is "We've
always done it this way" thinking blocking your company's quality?
Dollars saved by doing the job right the first time go to the bottom
line along with the profit from increased sales. This happens when
everyone who works on the home has a quality mind set and the knowledge,
skills, and habits to back it up. This course provides a practical
introduction to quality management, including--
- Why
"Industry Standards" Don't Help
- High
Cost of Doing Work, Undoing Work, and Doing Work Again
- Quality
Management Basics
- What's
a Good House, Anyway?
- Overcoming
the "Yeah, Buts"
- Surviving
Products Defects
- Identifying
Improvement Targets
For
Superintendents Only
Customer Service for the Field
| Suggested
Audience-- |
Superintendents,
Assistant Superintendents |
| Schedule-- |
4 hours |
Just
as consumers have changed, the skills superintendents need to successfully
manage their job sites have evolved. With increased customization
of new homes, growing demand for quality, shortage of skilled labor,
and regular involvement of home buyers in the process, superintendent
training must include quality management, communication skills,
and insights into today's buyers. This course provides a solid foundation
in those areas.
- Changing
Roles
- Company
Communication
- Buyer
Meetings
- Random
Site Visits
- Change
Orders
- Delivery
Dates
- Complete
and Clean: Homes Ready to Deliver
- Private
Home Inspectors
- Trade
Contractors
- Community
Relations
- Inventory
Homes
- Show
Home Maintenance
- Orientations
- Warranty:
Lessons Learned
Psychology
of Orientation
Strategies for Earning Buyer Satisfaction at Delivery
| Suggested
Audience-- |
Construction,
Orientation Reps, Warranty |
| Schedule-- |
4 hours |
In the
days surrounding their move, buyers are walking, talking billboards.
This offers builders a golden opportunity. The by-products of an
effective orientation program include satisfied buyers, word-of-mouth
advertising that builds your reputation, and a positive tone for
the warranty period. With sound preparation, a strategic itinerary
and agenda, this meeting ends the buying process and begins the
owning process for satisfied buyers.
- Golden
Opportunity
- How
Do Customers Define "Complete"? (Hint: It is not "We
have the CO.")
- 5
Critical Administrative Decisions
- Buyer
Friendly Forms and Materials
- Strategic
Itinerary
- Start
on the Right Foot: Introduction
- An
Agenda Worth Attention
- Strong
Finish: 7 Deadly Words to Avoid
- Minimize
Nitpicking: Proven Techniques
- Closure:
the Holy Grail
- Reports:
Who Did What, When, and Why?
New
Home Warranty Service
Results = Satisfaction
|
Suggested
Audience---
|
Warranty
Managers, Reps, Techs, and Administrative Personnel |
| Schedule-- |
6
hours |
Service
is more than fixing leaky faucets, but the leaky faucets still need
attention. Balancing the control of hundreds of details about the
homes, the occupants, and the trade contractors with the need for
effective response is a tremendous challenge that can best be met
with results-driven procedures, appropriate documentation, and communication
skills.
- Homeowner
Expectations: Separating Warranty and Maintenance
- Warranty
Coverage: Basics and Trends
- Staff:
The Front Line and Support Team
- Service
Structure
- Decisions
and Judgment Calls
- Repairs:
Producing Results
- Special
Handling: When Routine Processing Is Not Enough
- Predictable
Situations: Responding to Homeowner Objections
- Closure:
The Holy Grail of Warranty
- Denials
- Trade
Contractor Warranty Service
- Budgets
and Reports
- Warranty
Routine: Manage Time to Preserve Order
Partners
in Service
Getting the Best from Your Trades
| Suggested
Audience-- |
Purchasing,
Construction, Orientation, and Warranty Personnel |
| Schedule-- |
3
hours |
Trade
contractor performance directly impacts customer satisfaction and
consequently, your reputation. Appropriate selection and orientation
of trades, combined with ongoing communication are essential keys
to success. This class discusses steps you can take to establish
a trade alliance for improved product and service, including--
- Be
the Builder to Work For
- Trade
Contractor Liaison
- Hiring
Trade Contractors with Service in Mind
- Daily
Routine
- Feedback
and Forums
- Difficult
Trades
The
Service Call
Standards, Policies, and Procedures for Warranty Repair Appointments
| Suggested
Audience-- |
In-House
and Trade Contractor Service Managers and Technicians |
| Schedule-- |
90
minutes |
Trade
personnel provide much of the hands-on service after the homeowner
moves in. The attitudes and skills of service technicians have a
direct impact on homeowner satisfaction and your reputation. Increase
the effectiveness and self-confidence of your in-house technichians
and trades' personnel by providing service call training. This class
covers 35 specific guidelines that result in satisfied homeowners,
including--
- Preliminaries:
6 Critical Steps
- Upon
Arrival: 10 Points to Keep in Mind
- Repair
Work: 13 Success Secrets
- Conclusion:
6 Key Wrap Up Details
Front
Line Communication Skills
Talking, Writing, Phoning, Faxing, and Emailing Customers
| Suggested
Audience-- |
Front
Line Personnel and Management |
| Schedule-- |
3
hours |
The essence
of customer service is one person doing something for one other
person. Individual skills and attitudes are the raw material of
service. Many of these are well-known but seldom used, others are
new and easily learned. This class reviews and refreshes those skills
and habits. Topics covered include--
- Body
Language: Your Secret Weapon
- Listening
Skills
- Phone,
Fax, and Email Techniques
- Letter
Writing for People Who Hate Letter Writing
- The
Language of Service: Words to Avoid, Words to Use
In
a Word--"No"
Enforcing Boundaries, Retaining Goodwill
| Suggested
Audience-- |
Front
Line Personnel and Management |
| Schedule-- |
3
hours |
When
customers test your boundaries, you have more options than destroying
goodwill or sacrificing your service budget. The abilities to say
no and manage conflict effectively allow for more productive operations,
keep costs under control, reduce staff burnout, and permit everyone
in the new home process greater enjoyment. Skills learned in this
class include--
- Preventing
Questions with No Answers
- Is
No the Right Answer?
- Judgment
Calls
- Pick
Your Battles
- How
to Say "No"
- No
Documentation
Service
Protocols
Positive Responses to Negative Customer Comments
| Suggested
Audience-- |
Front
Line Personnel and Management |
| Schedule-- |
4
hours |
You'll
think we have a microphone hidden in your office, but the fact is
that many negative customer behaviors occur over and over. This
class reviews the service fundamentals that minimize such behaviors
and provides specific responses to over two dozen negative customer
behaviors or statements, including--
- Abusive
Language
- Back
Stabbers
- Baiting
- Come
Here, Go Away
- Drama
- Fix
What I Broke
- Going
Over My Head
- Good
Cop, Bad Cop
- Home
Depot Has It Cheaper
- Inspectors,
Friends, Relatives, and Realtors
- Instigators
- Internet
Research
- I
Paid $X for This House
- I
Used to Be in Construction
- I've
Talked to My Attorney
- I
Want to Talk to (Owner)
- Left-Out
Spouse Syndrome
- Let's
Make a Deal
- Media
- Me,
Too!
- Norm
Says to Do It this Way...
- Personality
Conflict
- Procedural
Disagreement
- Signature
Blackmail
- System
Skippers
- This
Isn't Built According to Code
- Triangles
- Unrealistic
Expectations
- Won't
Take No for an Answer
Degrees
of Difficulty
Working with Customers Who Nag, Threaten, Wheedle, and Whine
| Suggested
Audience-- |
Front
Line Personnel and Management |
| Schedule-- |
3
hours |
When
a builder mentions the customer from hell, they are often referring
to the buyer who yells, curses, and threatens. These people are
certainly difficult. Many other behaviors qualify as difficult as
well: buyers who cannot make decisions, buyers who interfere with
work on the job site, buyers who play one staff person against another,
buyers who fail to return phone calls....just to mention a few.
This seminar catalogs difficult behaviors and methods of managing
them, from mild to exotic-
- Defining
Difficult Customers
- Situationally
Difficult
- Innately
Difficult
- Sources
and Forms of Customer Conflict
- Responding
to Conflict
- Face-to-Face
- Third
Parties
- Instigators
- Media
- Drama
- Arbitration
- Litigation
- Triple
Role of Documentation
- Escalation
Procedures
- Debriefing:
Learn from Experience
Time
Management
Greater Productivity, Less Stress, Happier Customers
| Suggested
Audience-- |
Anyone
who finds 24 hours a day are not enough |
| Schedule-- |
4
hours |
In our
gadget-ridden, time-saving device saturated world, few of us have
enough time. We stand at our fax machines, tapping our foot, aggravated
that information heading toward us from five states away takes 30
seconds to arrive. What's wrong with this picture? This seminar
offers hints that address the specific time-crunch challenges customer
service professionals face daily. Subjects covered include--
- Symptoms
that You Are Time Challenged
- Benefits
of Time Management Skills
- Define
& Keep Your Balance
- Check
Your Environment
- Organize
Your Planner
- Polish
Practical Skills
- Tame
Technostress
- Plan
Time for Repetitive Tasks
- Manage
Communication:
Phone/Email/Memos/Faxes
- Using
Time On the Road
- Make
the Most of Meetings
- Expect
Interruptions
- Control
Projects
- Learn
to Say "No"
- Delegate
when Appropriate
Customer
Service Judgment Calls
Breaking Your Rules, Standing Your Ground
| Suggested
Audience-- |
Front
Line Personnel and Management |
| Schedule-- |
3
hours |
Most
companies intend to "do the right thing." The challenge
is knowing what that right thing is. This seminar looks at service
ethics, defines the three levels of judgment calls front line personnel
face, and provides guidelines for each. Sifting through the facts,
thinking through the issues, and identifying responsibilities generates
head scratching, heated debate, new perspectives, devil's advocates,
dead ends, and creative solutions. Just when you think you have
it all figured out, a new situation challenges your belief system
and poses the question: when what's legal is not right, what should
you do?
- Service Ethics
- Physical,
Circumstantial, and Image Judgments
- Research
Resources: Digging for Facts
- Objective
Analysis in an Emotional Atmosphere
- Evaluating
Options, Anticipating Repercussions
- Implementing
Solutions
- Case
Studies
Customized
Training
Extended
training schedules can be arranged. Discuss your customer service
training needs with us and we'll create a customized curriculum
to fill them. Your organization may need a new employee orientation
plan, company certification system, or train the trainers classes.
Staff development plans typically revolve around quarterly or semi-annual
schedules and can include participation in Home Address conferences
as well as on-site classroom and field training.
|
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