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Beyond Warranty:
Building Your Referral Business

 
Blue Line
 
 

Maintaining positive relationships with home owners after move-in increases sales. Savvy builders are putting this potent marketing force to work by ensuring that their after move-in services differentiate their companies.

Whether your goal is to establish first class warranty service or to go beyond warranty service with maintenance menus, educational programs, and social events, you will find practical tips and tools in Beyond Warranty: Bulding Your Referral Business.

  • Align Buyer Expectations
  • Develop a Limited Warranty Document
  • Format and Use Warranty and Maintenance Guidelines Effectively
  • Structure Warranty Service Procedures Appropriately for your market
  • Create an Efficient Repair process
  • Manage special warranty situations
  • Achieve closure on warranty issues
  • Deny repairs when appropriate
  • Make trade contractors’ service a positive experience for home owners
  • Compile meaningful reports
  • Organize the warranty office to maximize efficiency
  • Go beyond warranty to WOW! your home owners
  • Staff appropriately to match your service capacity to your service commitment

Challenge your company to benefit form Carol Smith’s insights about today’s home buyers and her practical wisdom for putting those insights to work in your company. Beyond Warranty: Bulding Your Referral Business and the accompanying CD will start you on your way.

Availiable at BuilderBooks.com, click here to order.

NAHB Member: $39.95 | Non-member: $44.95

pages: 253 | published: 2008

 
 
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